August 11, 2023

Launched less than a month ago, it seems Toyota is already looking at ways to improve the efficiency of the new Land Cruiser.

After a brief absence from the American market, the iconic nameplate has finally returned. It's not the exact model sold in other markets, but it's a great SUV with plenty going for it, including an efficient hybrid powertrain - a first for the Land Cruiser lineup. However, a conventional hybrid setup won't cut it in the near future, so Toyota is considering plug-in hybrid, fully electric, and hydrogen fuel cell-powered variants.

According to Automotive News, Land Cruiser chief engineer Keita Moritsu believes a fuel cell setup has many advantages, with a decent range for long-distance driving. The Land Cruiser has long been used as a work vehicle in the world's most challenging environments, so a substantial range is essential. However, there are drawbacks to a hydrogen fuel cell system.